As outdoors enthusiasts, Merrell is a brand that needed no introduction. The leader in outdoor footwear aimed to merge functionality and design for the future of hiking. We aligned our creative vision with their brand values, highlighting the enduring spirit of adventure for both new and existing audiences.

For the Moab Speed 2, we crafted a campaign appealing to dedicated hikers and streetwear fans alike. By integrating 16mm film and CGI, we merged analog and digital mediums, capturing a feel-good aspect of nature while showcasing mythic visuals. We soon found Merrell’s Head Quarters buzzing… what started as a product launch video quickly became a global campaign!

In 2015, Industry giant, 3M, sought to digitize their extensive portfolios, and we provided mastery in robotic 360-degree photography systems. Together, we built a state-of-the-art spin-photography studio in Mississauga, Ontario, which has become a benchmark for high-quality product imaging worldwide. Our technological work is now recognized and adopted in all 3M studios globally.

As innovators at the forefront of commercial technology, we've partnered with 3M to develop high-quality CGI and 3D models for e-commerce. Over the past decade, our collaboration has evolved into a trusted partnership. We've streamlined processes, integrated into 3M's global supply chain, and consistently developed new capabilities. We look forward to continuing this journey, taking on new innovative projects as technological partners.

Two Montreal legends, the historic Canadiens de Montréal and streetwear icon Atelier New Regime collaborated to launch a capsule, marking the debut of the OG1 brand. OG1 represents the team’s place as the “Original 1” of the 6 original NHL teams, and their partnership with New Regime highlights the blending of historic rebels with today’s cultural revolutionaries. We captured this spirit of perseverance and dauntlessness through a cinematic trailer.

The multi-day shoots spanned across the city, highlighting the juxtaposition of Renaissance and contemporary architecture while narrating the epic tale of the underdogs. This unwavering commitment to the city, despite all odds, was captured through a series of stoic shots, highlighting both the faces of Montréal and our exclusive footage of team captain Nick Suzuki. Our campaign visualized the untold stories of diverse communities, celebrating the city’s legacy while forging a new path at the intersection of streetwear and sports.

With over a hundred years between them, the collaboration between athletic footwear staple Saucony and Canadian streetwear brand Raised By Wolves signifies a blend between historical icons and modern trailblazers. For the release of their exclusive Grid Azura 2000, we took a holistic approach to the launch, creating a dynamic photo and video campaign, as well as an interactive release party.

We crafted a short film to showcase the Grid Azura 2000, taking inspiration from an eerie planet lush with ancient forestry. To bring our dreamlike vision to life, we seamlessly integrated multiple programs, including AI software, with our practical shots to enhance the everchanging, constantly-growing nature of the environment. For the release party, we collaborated with botanists to bring the wondrous ecology to CHIVALRY Studio through elaborate plant installations and digital interactive experiences, immersing our guests in the ethereal world of GA2K.

Pangram Pangram partnered with MF9 to commemorate their new website's launch to create the PP ECOM Commemorative Crewneck. This minimalist, black-only garment boasts a fully embroidered white text set in Neue Montreal (v2.0), made from a 14oz. super heavyweight fabric for a premium feel. Designed as a collectible piece perfect for the upcoming cold season, this project captured the essence of its brand.

Our 2020 influencer lifestyle campaign for the Museum of Peace and Quiet, featuring Tiffany Meia, showcased a serene visual narrative that perfectly embodied the brand's essence. The contemporary label embraces simplicity, promoting a clear state of mind through its minimalist designs.

In the video, Tiff interacts with natural environments, highlighting the clean lines and muted tones of their streetwear collection. Using handheld cameras to capture raw footage of the serene countryside, we created a visually cohesive and emotionally resonant campaign, beautifully capturing the tranquility and simplicity at the heart of the Museum of Peace and Quiet.

We created a video that integrated CGI with live-action footage for Vans's Eco Theory collection, highlighting their earth-to-surface origins. This visually engaging video showcased the sustainable and eco-friendly aspects of the collection, resonating with Vans's commitment to the environment.

Our eco-friendly brand activation, made with recycled materials, invited guests to dive into an interactive space and experience hands-on digital simulations, all in Vans's earthy tones.

For the Vans MTE 2021 campaign, we teamed up with Little Burgundy to bring a surreal winter world to life. Apart from being one of North America’s premier sneaker retailers, Little Burgundy also takes pride in its community, organizing initiatives and supporting local emerging talents. This collaboration exemplified how shared values and creative vision can produce something truly special.

Through immersive storytelling and compelling cinematography, this campaign captured the bold spirit of the Vans MTE while adding a fun, dreamlike spin. The video kicks off with a quiet coffee break when a sudden server crash grants an unexpected day off, prompting a trip to a winter wonderland. Our campaign urges viewers to explore the outdoors and transform the mundane into the extraordinary, celebrating the joy of spontaneous adventures.

When Little Burgundy and Vans tasked CHIVALRY with creating a feel-good campaign video for Vans MTE’s 2020 winter shoe collection, we envisioned a winter wonderland narrative. The video follows an adventurer journaling his search for a mythical furry creature. One night, he encounters the furry myth and shares an emotional embrace.

The scene transitions to the adventurer's shoes stepping into a miniature world, highlighting the durability and weatherproof features of the Vans MTE A+ through studio product shots and VFX.

LifeSpeak Inc., a firm specializing in health education for Fortune 500 companies and government agencies, transitioned from technology development to a comprehensive focus on wellness. During this period, we served as a crucial partner, providing development, content production, and brand image enhancement.

Our long-standing relationship with LifeSpeak has allowed us to understand their evolving needs deeply. We offered strategic consultation, ensuring a cohesive visual identity across all productions. Our collaboration highlighted key partners, including AARP and other high-profile clients, significantly strengthening LifeSpeak's brand presence and delivering thousands of assets over five years.

When partnering with Psycho Bunny for their Fall 2023 Collection, our goal was to create a global campaign that captured the brand's vibrant identity and optimism for the back-to-school season. With an all-out collegiate theme, the shoot included over 15 diverse backdrops throughout an ivy league campus, bringing this fun and energetic vision to life.

Our close collaboration with Psycho Bunny allowed us to deeply understand and express their brand ethos. In a single action-packed day, we orchestrated an intensive shoot with coordinated efforts from photo, video, and social media teams, requiring seamless communication between Psycho Bunny and CHIVALRY to ensure a smooth experience. Our partnership not only reinforced the brand's image but also celebrated our shared commitment to excellence and fun.ment.

During Montreal’s F1 weekend in the summer of 2022, Rémy Cointreau aimed to make a significant impact. We created a themed brand activation event for The Botanist Gin and developed branded content for St. Rémy, showcased during the Calgary Stampede and on social media. We also produced a special invitation video for the Louis XIII F1 event at the Ritz Carlton and documented the occasion.

Our main task was setting up the largest banner and projector during F1, prominently displaying Rémy Martin's content at a busy intersection in Montréal. With a streamlined process and dedicated team, we managed three distinct brands under Rémy Cointreau, ensuring the campaign's success. This reinforced Rémy Cointreau's status as a luxury brand, enhancing their communication during one of Canada’s most celebrated weekends.

For Hydro Québec's "Protégez-Vous" series, we produced 7 video capsules focused on extending the life of household appliances. Each 30 to 45-second video, plus accompanying teasers, combined studio scenes and motion design to offer concrete advice in a friendly tone.

Formatted for web distribution, these videos effectively engaged viewers across YouTube, Facebook, Instagram, and the website. The campaign successfully communicated practical tips and insights, enhancing brand awareness and engagement through visually appealing and informative content.

For the exclusive launch of Saucony’s timeless Jazz 81, we teamed up with Raised By Wolves to create a campaign filled with expressive storytelling. To revamp the iconic silhouette, Raised by Wolves drew inspiration from niche subcultures, reimagining the Jazz 81 with a street-style aesthetic.

Inspired by their ethos, we drew our attention to B-films, creating a video depicting an intense chase and a dramatic showdown full of horror and punk aesthetics. Our edgy, energetic approach highlighted the versatility and style of the Jazz 81 sneakers while capturing the adventurous spirit of both brands. Using close-up shots and handheld camera work, we created an immersive narrative that resonated with subcultural audiences and elevated the brand identity of Saucony and Raised By Wolves.

Insayne Kustomz created a custom Specialized S-works Venge RP frame set, designed and painted by Joey from Insayne Kustomz. Chivalry captured e-commerce photos and a 15-second highlight video showcasing the intricate details and craftsmanship.

Our 2023 campaign for Valentino, featuring Tiffany Meia, captured the brand's elegance under the theme "En passant." The video, focused on brand awareness, showcased Valentino's timeless allure with intimate, passing shots.

For Pajar, we were tasked with developing a comprehensive plan to manage a series of campaigns throughout the year. This included creating a photo catalog for both main and micro-campaigns, designed to be versatile across various social media platforms and their website.

Our 2023 Valentine's special promotion for Hydroflora, titled "Forever Flower," featured a captivating 15-second social media video. With a mix of lifestyle scenes and poetic shots, the promo highlighted Hydroflora's flowers.

In 2023, 3D and NFT artist FVCKRENDER launched LVCIDIA, an immersive platform for artists. For his token-gated clothing brand, LVCIDIA Finery, CHIVALRY created a captivating lifestyle campaign inspired by themes of Neo Tokyo and Post-Apocalyptic aesthetics

Loren Stewart’s campaign showcased their jewellery line, crafted in Los Angeles and Arezzo, Italy. Our task was to produce visuals that reflect the craftsmanship of each piece. We delivered content for social media and the website.

Chivalry was commissioned by The Letter Bet to create visuals showcasing the work of selected artists Vincent Tsang, Devon Munro, and Tylor Macmillan. Additionally, we developed the launch campaign for The Letter Bet’s travel tote bag.

In 2021, Chivalry filmed the SBS documentary "2022 Korean Bobsleigh Runs" in the esteemed Olympic village of Lake Placid, NY. The project covered the IBSF North American Cup, focusing on athletes from Vietnam, South Korea, Cambodia, and Malaysia capturing interviews and event coverage.

For the Fall 2021 lifestyle campaign, we collaborated with StreetX, an Australian streetwear brand known for high-quality cut-and-sew products. With a strong community focus and personable approach, the campaign visuals highlight StreetX's core values.

For Hydroflora's collaboration with Basic.Space, we created a product launch video campaign and a 360 photo scan of the New Balance 990v4-shaped planter. This project highlights Hydroflora’s mission to bring nature into urban life, supporting One Tree Planted and the Seguin Area Community Foundation.

Mount Sunny, a modern wellness hub in Arizona, asked CHIVALRY to capture the visuals for their social content and zen audience during a chill forest retreat.

For the July 2020 product lifestyle campaign, we showcased the collaboration between Saint Ivory NYC and Rowing Blazers. Highlighting their commitment to community, all proceeds from this campaign were donated to The Urban Assembly non-profit organization in New York City, supporting the Urban Assembly School of Business for Young Women.

Saint Ivory NYC's "Semester 1" collection merges collegiate style with the elegance of design work by Charlotte Perriand and Lilly Reich. The lifestyle-focused photo shoot showcases the "Script Logo" sweater along with essential streetwear items, highlighting the collection’s aesthetic in everyday settings.

CARBO Bikes commissioned CHIVALRY to develop a campaign reflecting the unique challenges of 2020. Our mission was to articulate the narrative of the world's new normal and its broader implications. This project demanded an approach to encapsulate the current global climate effectively.

For Jusst’s video campaign, we showcased their electrified Dyad bikes, highlighting their beautifully engineered design and functionality. With products designed for consumers and stores opening across North America, the campaign emphasized the style and practicality of Jusst's bikes.

For NIU, the focus was to highlight their electrified scooters, engineered with precision and designed for the consumer. With global store expansions, our approach was to let the scooters showcase themselves. We captured the essence of lifestyle and energy through visuals of people actively riding, yet keeping a strong emphasis on the product details.

For the January 2020 product launch of the Saucony x Raised By Wolves Aya Asphalt Jungle collaboration, Chivalry created vibrant visuals. Featured on platforms like Hypebeast, the campaign utilized gritty urban settings to emphasize the sneakers' street-ready aesthetic and blend of utility and sleek design.

To celebrate Belle Gueule’s rebranding and captivate both younger audiences and Quebec’s long-time beer lovers, we created fun CGI renders and captured lively action shots of employees designing beer cans. We created 3 fun CGI videos, each highlighting a product's unique look and taste that targeted a more diverse audience.

In 2020, we created a series of customer testimonial videos, sales training videos, and a recap video for Lightfair for Signify. These videos highlighted customer experiences, enhanced sales strategies, and provided an engaging overview of Lightfair, showcasing Signify's innovative lighting solutions and industry leadership.

We contributed to WSP's brand campaign celebrating their employees and global anniversary. Initially intended as a week-long thank you campaign, it extended into a year-long celebration on WSP's website, impacting over 65,000 lives. Our role included voice-over artist casting, original music composition, and post-production, honoring WSP's leadership in environmental consulting.

The Sneakerness x Puma Thunder “Astroness” sneaker needed a launch video as epic as its galactic inspiration. Featuring genuine NASA gear and a 360-degree product view of a color scheme inspired by the surface of Mars, the Thunder “Astroness” became the final frontier for sneakerheads everywhere

For Call It Spring's Spring/Summer 2020 collection, we created a fun, fast-paced video campaign. We crafted engaging, multilingual content and managed both pre- and post-production, generating excitement and highlighting the brand's trendy and vibrant styles. This dynamic showcase of their collection was featured in stores globally.

For the 2019 brand awareness campaign, Call It Spring teamed up with Disney for the Aladdin capsule collection, enlisting Chivalry to create behind-the-scenes videos for online platforms. These videos highlight interviews with designers and capture the entire creation process, from initial sketches to the final showcase of completed designs.

Call It Spring collaborated with Spotify for their 2019 Prom Collection campaign. We crafted engaging, multilingual content and managed both pre-and post-production, aiming to capture the euphoric essence of prom night, and the final result made us feel seventeen all over again.