Merrell - Moab Speed 2 Launch Campaign

Merrell - Moab Speed2

Product Launch Global Campaign

Ideation & Creation
Content Strategy
Art Direction
Casting
Location
Storyboarding
Video & Photo
Production Management
Post-Prod
Original Music
Sound Mixing
Motion Design
3D
VFX

2024

As outdoors enthusiasts, Merrell is a brand that needed no introduction. The leader in outdoor footwear aimed to merge functionality and design for the future of hiking. We aligned our creative vision with their brand values, highlighting the enduring spirit of adventure for both new and existing audiences.

For the Moab Speed 2, we crafted a campaign appealing to dedicated hikers and streetwear fans alike. By integrating 16mm film and CGI, we merged analog and digital mediums, capturing a feel-good aspect of nature while showcasing mythic visuals. We soon found Merrell’s HeadQuarters buzzing… what started as a product launch video quickly became a global campaign!

Every quest is an opportunity to spark innovation, forge relationships and foster growth. _{Project Index}

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