Psycho Bunny Fall 2023 
Collection
Fall Collection
Global Launch Campaign

Ideation & Creation
Brand Consultation
Production Design
Production Management
Casting
Location
Photography
Video Production
Social Media Planning
Post-Prod
Original Music
Sound Mixing
2023
When partnering with Psycho Bunny for their Fall 2023 Collection, our goal was to create a global campaign that captured the brand's vibrant identity and optimism for the back-to-school season. With an all-out collegiate theme, the shoot included over 15 diverse backdrops throughout an ivy league campus, bringing this fun and energetic vision to life.
Our close collaboration with Psycho Bunny allowed us to deeply understand and express their brand ethos. In a single action-packed day, we orchestrated an intensive shoot with coordinated efforts from photo, video, and social media teams, requiring seamless communication between Psycho Bunny and CHIVALRY to ensure a smooth experience. Our partnership not only reinforced the brand's image but also celebrated our shared commitment to excellence and fun.
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© 2024 CHIVALRY
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