Raised By Wolves X Saucony -  Grid Azura 2000 Collaboration

Raised By Wolves X Saucony
Grid Azura 2000 Collaboration

Product Launch Campaign

Ideation & Creation
Content Strategy
Event Planning
Production Management
Storyboarding
Art Direction
Casting
Location
Photography
Video Production
Post-Prod
Interactive Experiences
Event Installations
Original Music
Sound Mixing
AI Integration

2023

With over a hundred years between them, the collaboration between athletic footwear staple Saucony and Canadian streetwear brand Raised By Wolves signifies a blend between historical icons and modern trailblazers. For the release of their exclusive Grid Azura 2000, we took a holistic approach to the launch, creating a dynamic photo and video campaign, as well as an interactive release party.

We crafted a short film to showcase the Grid Azura 2000, taking inspiration from an eerie planet lush with ancient forestry. To bring our dreamlike vision to life, we seamlessly integrated multiple programs, including AI software, with our practical shots to enhance the everchanging, constantly-growing nature of the environment. For the release party, we collaborated with botanists to bring the wondrous ecology to CHIVALRY Studio through elaborate plant installations and digital interactive experiences, immersing our guests in the ethereal world of GA2K.

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