Raised By Wolves X Saucony
Jazz 81 Collaboration
Product Launch Campaign

Ideation & Creation
Art Direction
Script
Storyboarding
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Video Production
Photography
Post-Prod
Original Music
Sound Design
Sound Mixing
2022
For the exclusive launch of Saucony’s timeless Jazz 81, we teamed up with Raised By Wolves to create a campaign filled with expressive storytelling. To revamp the iconic silhouette, Raised by Wolves drew inspiration from niche subcultures, reimagining the Jazz 81 with a street-style aesthetic.
Inspired by their ethos, we drew our attention to B-films, creating a video depicting an intense chase and a dramatic showdown full of horror and punk aesthetics. Our edgy, energetic approach highlighted the versatility and style of the Jazz 81 sneakers while capturing the adventurous spirit of both brands. Using close-up shots and handheld camera work, we created an immersive narrative that resonated with subcultural audiences and elevated the brand identity of Saucony and Raised By Wolves.
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